No. 216: Winter Olympics/World Cup

Author(s): Robert Orttung, Vitaly Kazakov
Series Editor(s): Stephen Aris, Matthias Neumann, Robert Orttung, Jeronim Perović, Heiko Pleines, Hans-Henning Schröder, Aglaya Snetkov
Series: Russian Analytical Digest (RAD)
Volume: 216
Publisher(s): Center for Security Studies (CSS), ETH Zürich; Research Centre for East European Studies (FSO), University of Bremen; Institute for European, Russian and Eurasian Studies (IERES), George Washington University; Center for Eastern European Studies (CEES), University of Zurich; German Association for East European Studies (DGO)
Publication Year: 2018

This issue of the RAD assesses Russia´s use of major sporting events to promote its soft power, prior its hosting of the 2018 FIFA World Cup. More specifically, the first article compares how Russia and South Korea made use of their hosting of recent Winter Olympic Games to further their national goals, arguing that South Korea was more effective and at a lower cost. The second article then examines the role Russian leaders, sports celebrities and football fans play in promoting Russia´s image abroad, including why they are not fulfilling their potential.

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