Publication

This paper suggests how the EU could engage with civil society to promote sustainable lifestyles. Individual behavior plays a key role in resolving the climate change problem. The main obstacle for such behavioral change is often poor public knowledge about the ethical dimension of climate change and about the practical solutions available to individuals in order to make informed choices. The author suggests combating this through joint media campaigns, by establishing local sustainability centers and by working together to change educational standards. This collaboration would benefit from knowledge and expertise exchange, lower transaction costs and, most importantly, it would increase public trust in the quest for sustainability.