Publication

This working paper presents German empirical research results from an international project on entrepreneurial strategies and trust. By focusing on the embeddedness of economic activity, the specifics of small businesses and the regional development perspective, the study contributes to general research on the status of trust. The paper's first part presents and analyzes survey results with a focus on trust in different areas of entrepreneurial activity. The second part introduces case study findings, while the third part provides a synthesis of the results, as well as proposals for further research.