No. 81: Russian Public Relations Activities and Soft Power
Author(s): Andis Kudors, Robert Orttung
Editor(s): Stephen Aris, Matthias Neumann, Robert Orttung, Jeronim Perovic, Heiko Pleines, Hans-Henning Schröder
Series: Russian Analytical Digest (RAD)
Publisher(s): Center for Security Studies (CSS), ETH Zurich; Research Centre for East European Studies, University of Bremen; Institute of History, University of Basel
Publication Year: 2010
This issue of the Russian Analytical Digest examines Russian public relations activities and soft power. First, Andis Kudors assesses Moscow's relations with Russian compatriots residing abroad as a way of exerting soft power over neighboring countries. Particular attention is given to the role of the Russian Orthodox Church and Russian television as a vehicle for spreading influence. Second, Robert Orttung examines Russia's use of public relations as a foreign policy tool. Examples include the global RT (formerly Russia Today) television network, Vladimir Putin's use of PR in Russian domestic politics and Gazprom's international PR campaigns.