Publication

This paper examines the current visual strategic communications endeavour of the Afghanistan International Security Assistance Force (ISAF) operation, which is designed to influence public opinion within the participant coalition nations. The aim is to track down what kind of means, messages and narratives the Western strategic communications machinery topically uses, in order to more effectively convince and address the domestic publics of the desirability of the operation. The author concentrates on analysing the communication and image building endeavour taking place in Internet and new media surroundings, and namely bite into visual images constructed for the communication.