Publication
6 May 2007
This research report presents the results of an analysis of media coverage of companies, industry sectors and managers in Germany from January 2001 to December 2006. The authors show that as the attention to the companies’ cheap prices or price policies was going down, the coverage of product quality and customer relations was on the rise.
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English (PDF, 4 pages, 69 KB) |
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Series | Media Tenor Case Studies |
Publisher | Media Tenor |
Copyright | © 2007 Media Tenor |