Publication
2005
The debates between US President George Bush and his challenger John Kerry did not have a direct influence on voting preferences of the US population in the end. The analysis of the response shows clearly: Not the debates themselves, but rather the subsequent spin on television influenced the voters’ image of the candidates. The so-called spin doctoring, that is the manipulation of public opinion, even reached as far as Germany.
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English (PDF, 2 pages, 819 KB) |
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Series | Media Tenor Case Studies |
Issue | 1 |
Publisher | Media Tenor |
Copyright | © 2005 Media Tenor |