Publication
2006
In Germany, the socially and environmentally responsible behavior of companies is considered to be important and necessary. Coverage on Corporate Social Responsibility (CSR) in the opinion forming German media is rare and predominantly negative. Journalists decide what is covered, because company representatives are rarely heard on CSR-related topics. Nevertheless, some companies manage to capitalize on this coverage.
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English (PDF, 2 pages, 357 KB) |
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Series | Media Tenor Case Studies |
Publisher | Media Tenor |
Copyright | © 2006 Media Tenor |