Publication
2006
The participants of the World Economic Forum African Summit in Cape Town in June 2006 left with an agreement that there was a dire need for 'Branding Africa'. Largely absent in Cape Town were members of Arab countries, particularly the United Arab Emirates who – at least when looking at the media coverage in international television – have done some inroads in changing the perception of this part of the Middle East.
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English (PDF, 2 pages, 523 KB) |
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Series | Media Tenor Case Studies |
Publisher | Media Tenor |
Copyright | © 2006 Media Tenor |