Publication
2006
Although BILD did not manage to overtake the Spiegel in the 2005 quotation ranking, the opinion making power of your newspaper was the competition authorities' main argument for preventing the merger of your publishing house Springer and the broadcasting corporation ProSiebenSAT.1. Why is it that, in Germany, the BILD's opinion doesn't always hold sway, for example the fact that the national coach of the soccer team, Jürgen Klinsmann, is still in office?
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English (PDF, 2 pages, 316 KB) |
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Series | Media Tenor Case Studies |
Publisher | Media Tenor |
Copyright | © 2006 Media Tenor |