Publication

Ethnocentrism is a charge that has been levelled at the media for a very long time. In the 1960s, the perceived imbalance of reporting – focusing on highstatus nations and neglecting most of the so-called “Third World” – gave rise to new approaches in the analysis of the role of news selection and the factors determining international news flow. But the unquestioning application of Western standards to media in other political and cultural environments by the media scholars themselves is a comparable form of a constricted view.