Publication
2005
Most German corporations are barely noticed by the US media. This is the result of a Media Tenor analysis of the company coverage in six US media from January until October 2004. Daimler Chrysler and Deutsche Bank received the highest scores in media presence. However, the first, thanks to Chrysler, had a home advantage, while the latter primarily stood out with "bad news".
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English (PDF, 1 pages, 153 KB) |
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Series | Media Tenor Case Studies |
Publisher | Media Tenor |
Copyright | © 2005 Media Tenor |