Publication
2005
How to create the image of a city? This question is not only of concern to the mayor, but also to a host of city marketing professionals, who continue to focus on traditional communication channels such as advertising and presence at trade fairs. But what is the point of spending all that money, when in the evening news the city in question only appears in the light of the latest scandal?
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English (PDF, 3 pages, 132 KB) |
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Series | Media Tenor Case Studies |
Publisher | Media Tenor |
Copyright | © 2005 Media Tenor |