Publication
2005
Bayer Pharmaceutical's experience with Lipobay and Merck's experience with Vioxx show just how quickly a single event can severely tarnish the reputation of a company that has been established over many years. What these and other companies have learned through bitter experience is that unless the company has a well-orchestrated program informing all of its stakeholders about its actions and intentions, it will leave itself at the mercy of the popular press.
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English (PDF, 2 pages, 513 KB) |
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Author | Robert G Eccles |
Series | Media Tenor Case Studies |
Publisher | Media Tenor |
Copyright | © 2005 Media Tenor |