Publication

12 Dec 2005

This article claims that Germany’s Christian Democratic Party (CDU), whose victory in Germany’s 2005 parliamentary elections had seemed assured, lost electoral support because it had not been able to clearly communicate its goals and its competence prior to election day. The analysis shows that after the Schröder-Merkel TV debate, CDU lost its winner image and came under pressure regarding its economic and fiscal policies.

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Series Media Tenor Case Studies
Publisher Media Tenor
Copyright © 2005 Media Tenor
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