Publication
10 Jan 2006
In Germany, coverage on Corporate Social Responsibility (CSR) in the opinion forming domestic media is rare and predominantly negative: journalists decide what is covered, because company representatives are rarely heard on CSR-related topics. Nevertheless, some companies manage to capitalize on this coverage, such as Porsche.
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Series | Media Tenor Case Studies |
Publisher | Media Tenor |
Copyright | © 2006 Media Tenor |