Publication

2004

In this interview transcript, Fred Kempe, Editor and Associate Publisher of The Wall Street Journal Europe, discusses the paper’s strategies to maintain a competitive edge in an increasingly international media environment. Part of this strategy are news cooperation arrangements as well as attempts to gain access to news markets like China in order to provide a more global platform for the opinions and theories of leading politicians and political commentators around the world.

Download English (PDF, 2 pages, 487 KB)
Series Media Tenor Case Studies
Issue 2
Publisher Media Tenor
Copyright © 2004 Media Tenor
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