Publication

2004

The analysis looks at the coverage by Wall Street Journal Europe, WSJ US and Financial Times on companies as well as their managers in several industry sectors. It finds that in contrast to its European affiliate, the Wall Street Journal in the US largely ignores globally operating companies and global markets. An analysis of the regional focus of company coverage shows that the European market is of minor importance to US journalists. With this backdrop, it does not come as a surprise that the American population tends to exhibit a rather low level of knowledge on events outside of the US.

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Series Media Tenor Case Studies
Issue 2
Publisher Media Tenor
Copyright © 2004 Media Tenor
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