Publication
27 Jan 2005
This article argues that the media plays an integral role in corporate social responsibility (CSR). Much of the reason why the negative business image that the media has created around CSR exists, is because many CSR initiatives are not credible and sometimes even deceitful. The authors argue that the media however cannot ignore the win-win combination of properly integrated CRS leading to the enhancement of economic growth through CRS.
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English (PDF, 2 pages, 1.0 MB) |
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Series | Media Tenor Case Studies |
Issue | 1 |
Publisher | Media Tenor |
Copyright | © 2005 Media Tenor |