Publication
5 Feb 2008
This article debates whether or not corporate social responsibility (CSR) activities work and how efficiently they can be measured. It suggests using the instrument of media analysis as a starting point and the Media Tenor CSR Index as a measuring stick. The report also includes an interview with Wolfgang Glauner, consultant project manager at Ernst & Young.
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English (PDF, 6 pages, 241 KB) |
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Series | Media Tenor Case Studies |
Publisher | Media Tenor |
Copyright | © 2008 Media Tenor |