Publication
26 Jun 2007
This article discusses the importance of reputation for entrepreneurs and managers arguing that "reputation management" is a necessity. It concludes that among the different channels that a comprehensive reputation management approach has to cover, the opinion-leading media are of special importance.
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English (PDF, 3 pages, 66 KB) |
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Series | Media Tenor Case Studies |
Publisher | Media Tenor |
Copyright | © 2007 Media Tenor |