Publication

26 Jun 2007

This report assesses Switzerland's presence as well as the topical structure of coverage in international TV news and argues that without the tennis player Roger Federer, Switzerland would be just as relevant to the international TV stage as Andorra. According to this article, this also holds true for business sections as an examination of the presence and rating of Swiss companies in German media showed.

Download English (PDF, 2 pages, 80 KB)
Series Media Tenor Case Studies
Publisher Media Tenor
Copyright © 2007 Media Tenor
JavaScript has been disabled in your browser