Publication
26 Jun 2007
This report assesses Switzerland's presence as well as the topical structure of coverage in international TV news and argues that without the tennis player Roger Federer, Switzerland would be just as relevant to the international TV stage as Andorra. According to this article, this also holds true for business sections as an examination of the presence and rating of Swiss companies in German media showed.
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English (PDF, 2 pages, 80 KB) |
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Series | Media Tenor Case Studies |
Publisher | Media Tenor |
Copyright | © 2007 Media Tenor |