Publication
26 Jun 2007
This article argues that 70 percent of a company's "actual" value does not appear on the balance sheet and discusses approaches to measure the added monetary value of public relations. The breakthrough, the report states, would however be the diffusion of standardized methods to monetarily quantify different forms of intellectual capital. It concludes that companies can manage their communication tactics and measure their success only on the basis of communication-oriented reporting.
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English (PDF, 8 pages, 1.0 MB) |
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Series | Media Tenor Case Studies |
Publisher | Media Tenor |
Copyright | © 2007 Media Tenor |