Publication
27 Feb 2009
This brief discusses India's soft power emanating from its film and television industry. It outlines major successes of the Indian film industry and argues that this industry still has to learn the packaging and marketing game in order to develop its full international potential.
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English (PDF, 3 pages, 65 KB) |
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| Author | Bibek Debroy |
| Series | ISAS Briefs |
| Issue | 98 |
| Publisher | Institute of South Asian Studies (ISAS) |
| Copyright | © 2009 Institute of South Asian Studies (ISAS) |